The Business Socializer 7-3-2023

Purple Power! Grimace's comeback, Recession?, Gen Z problem for employers (Watch it on TikTok)

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The great Grimace comeback

The purple blob is back!

In fairness he never really left. I saw no official retirement announcement anyway. I just figured that he was hanging with The Fry Guys and Mayor McCheese in some sort of H.R. Pufnstuff alternative universe. But no. It’s 2023 and Grimace is dominating the world with his Grimace shakes.

Just look at him. A big, plump, purple king of the world.

We have to say that we are all for The Summer of Grimace. And he can thank social media (and an excellent marketing department) for his resurgence. Grimace shakes hit TikTok and suddenly my kids had to have one.

There are probably hundreds of TikTok profiles right now with some sort of Grimace affiliation. This is TikTok’s search page if one looks up “Grimace”.

Oddly, a big part of the popularity of the drink comes from videos of people pretending to have adverse reactions to drinking it. If you have a weak stomach do not click HERE.

Even with this slightly gross side trend Gen Z kids can’t get enough of the cold purple stuff and we say - you enjoy your moment Grimace. It’s nice to have you back on the scene.

(From BoingBoing)

• According to the McDonald's World Fandom Wikia (which exists), "Originally, Grimace was the 'Evil Grimace,' with two pairs of arms with which to steal milkshakes. After that first campaign, the character was revised to be one of the 'good guys,' and his number of arms was reduced by two.

• Grimace has a large extended family, including two aunts, Millie and Tillie, and Oirish uncle named Uncle O'Grimacey, a shillelagh-carrying green Grimace who played an unspecified role in the creation of the Shamrock Shake.

• The Grimace has a brother named King Gonga who is a fascist leader who rules over the Grimace race with an iron (purple) fist.

• The last time the Grimace was seen was on July 18, 2012 at Dodger Stadium dancing to Ram Jam's 1977 classic, Black Betty.

We are also hopeful that Uncle O’Grimacey will make a reappearance next St. Patrick’s day.

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